HELIOS Performance is an independent advertising studio based in Berlin-Mitte. We were founded in 2024 by a small team that had spent the previous years inside e-commerce and SaaS marketing teams, building paid search programs in-house.
We work with a deliberately limited number of clients at a time so each account gets real attention. There are no junior handovers, no opaque dashboards, and no growth promises that wouldn't survive a quiet quarter.
More about us →Different ad formats answer different questions. Below is the work we take on day-to-day — each one a separate craft with its own playbook.
Text ads on the results page — the format that captures active demand. Strong fit for service businesses, B2B lead generation, and considered purchases.
Read more → 02 / ShoppingProduct listings pulled from your Merchant Center feed. The foundation of e-commerce paid search, where feed quality matters more than bid tactics.
Read more → 03 / Performance MaxGoogle's automated, multi-surface format. Useful when paired with disciplined feed setup, asset groups, and conversion signals — easy to waste otherwise.
Read more → 04 / DisplayBanner placements across the Google Display Network. Most valuable as a remarketing layer that keeps a warm audience engaged after their first visit.
Read more → 05 / VideoSkippable, non-skippable, and in-feed video formats. Effective for brand consideration and as a top-of-funnel feeder for search remarketing.
Read more → 06 / AuditsA structured, written review of an existing Google Ads account: structure, tracking integrity, bid strategy fit, and budget allocation. No engagement obligation.
Read more →We start by reading what's already there. Existing accounts come with history — keyword decisions, conversion definitions, audience structures — that matter more than any opinion we'd bring in cold.
Before changing bids, we make sure the conversions being optimized toward are the conversions you actually care about. Tracking gets reviewed end-to-end: tags, events, attribution windows, offline imports if relevant.
Campaign and asset structure get rebuilt to reflect how Google's current bidding works — fewer campaigns, cleaner signals. Then we test methodically, one variable at a time, and write down what happened.
You get a written monthly note explaining what changed, why, and what we'll try next. Live dashboard access is included, but the note is where the thinking lives.
Your Google Ads account, Merchant Center, and Analytics property are yours, registered under your business. We work as a linked manager — never as a wrapper layer you'd have to untangle later.
Media spend goes directly to Google on your billing. Our fee is separate and itemized. The two numbers never get mixed up in a single invoice.
Tests that lose money are written down the same way as the ones that win. A monthly report that only contains good news is, mathematically, an incomplete one.
Engagements run month-to-month after the initial setup phase. If the work isn't earning its fee, the right answer is to stop — not to lock anyone in for a year.
Most of our active clients spend between €4,000 and €40,000 per month on Google. Below that range there usually isn't enough data to optimize against; above it, a single-channel agency may not be the right structural choice. We're happy to say so upfront in the first call.
No. Our team is based in Berlin but the campaigns we manage run across the EU, the UK, and occasionally further. Working language is English or German.
A fixed monthly retainer based on account complexity and the number of campaign surfaces involved. We don't price as a percentage of media spend — that would create an incentive to increase budgets regardless of whether they should grow.
The first month is mostly setup, measurement work, and restructuring. Meaningful changes in account performance usually show in months two and three, once Smart Bidding has learned against the cleaner signals. Anyone promising a faster turnaround is selling a story.
No, and we'd be cautious of anyone in this industry who does. We can guarantee process — disciplined measurement, structured testing, written reporting — but the underlying market, your offer, and competitive dynamics all influence outcomes.